About Us
The story of Alacrity began with a deep understanding of the experience created for people faced when overwhelmed by countless skincare options, each offering different ingredients and solutions. Alacrity has thoroughly introduced the ultimate combination of natural ingredients and scientific advancements to produce an ultimate evidence-based solution for every skin type of an Indian. Every single product is carefully made, balancing the best of natural ingredients and modern science to enhance your skincare journey. Our skincare not only gives fast and effective visible results but also makes your routine simple and effective. Alacrity stands for the love that is matched with the passion and mission much more to redefine skincare. It is here to create the confidence that inspires you to be the best you with ease.

What People Say About Us

"I have been using Alacrity’s Rice Water Face Mask for a month now, and I’m absolutely in love with it! My skin feels softer and has a noticeable glow. The natural ingredients make me feel confident about what I’m putting on my face. Highly recommend it!"

"Alacrity’s Face Moisturizing Cream has become a staple in my daily routine. It keeps my skin hydrated throughout the day without feeling heavy. I’ve also noticed a reduction in dryness and flakiness. Truly worth every penny!"

"Alacrity’s Premium Beauty Balm is my new favorite! It gives my skin a natural glow and smooths out imperfections without feeling heavy. Perfect for everyday use, especially in the dry Jaipur weather. Love it!"
Who We Are
Alacrity was founded by Dr. Ashish Kumar, and Dr. Shreshtha Singh, a cosmetologist with a total of 16 years of experience including 8 years specializing in cosmetology. The common passion of both of them is skincare and the commitment to providing high-performing solutions, which ultimately resulted in the creation of a brand that merges nature and science for various skin concerns. Their combination of expertise ensures that every product is not just effective but also safe and has scientific validation. We evolve continually to ensure the products align with our audience’s needs and expectations.
At Alacrity, we believe in solving real-life skincare problems with formulations that not only target particular skin issues but also improve skin health over time. Our products address all skin types and are designed accurately to benefit the variety of different skin conditions and variations that people may possess. By carefully selecting ingredients that both tackle issues and promote the health of your skin, we are able to make products which are truly effective in delivering visible results without compromising on safety or quality.
Dr. Ashish Kumar and Dr. Shreshtha Singh’s vision for Alacrity is to offer innovative, problem-solving skincare that completely helps you to understand the science behind everything that you use.With Alacrity, you are not really just taking care of your skin as well as investing in the skin's health and future.
What Makes Us Different?

Premium Quality
Each product is meticulously crafted with the highest-quality ingredients for visible results.

Science Meets Nature
We blend innovative skincare technology with natural remedies to create effective solutions.

Customer-Centric Approach
Your satisfaction is our priority, and we are dedicated to providing products that meet your specific needs.

Sustainability
We are committed to environmentally friendly practices, ensuring our products and processes have a minimal ecological footprint.

Cruelty-Free
We stand firmly against animal testing, making our products ethically responsible.

Tailored Solutions
Our products are thoughtfully formulated to address a variety of skin concerns, ensuring personalized care for all Skin Type.
Founders

Dr. Ashish Kumar
MDS with Experience of 16 years
He is a highly qualified and experienced Doctor with a passion for skin health and beauty.

Dr. Shreshtha Singh
BDS, Fellowship in medical cosmetology, Germany with Experience of 16 years
She is a valuable asset to any cosmetic company, bringing their expertise and passion to help create products.